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Privacy Policy

Sbri is committed to ensuring that your privacy is protected. This Privacy Policy explains how we collect and use any Personal Information you provide to us, and how we safeguard the privacy of such information. 

INTRODUCTION

We want you to know that we respect the privacy of every user who visits the Website and every user who makes an enquiry through the Website. We set out below what information we learn about you when you visit the Website, what we do with that information, and how you can change the information we have.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.sbri.co.uk (the “Site”).

 

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

 - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, email address, billing address, shipping address and phone number. We do not store or process your card details ourselves, they are processed and stored via one of our third-party providers.

Shopify Payments powered by Stripe (Visa, MasterCard, American Express) and Paypal Checkout (both have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions)

Only Employees and any third party service providers who need the information to perform a specific task are granted access to personally identifiable information.

 We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use

Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy. 

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We take every precaution necessary to ensure that your data is kept safe and secure. As our store is hosted on Shopify Inc. They store your data on a secure server, behind a firewall in a safe environment. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

 

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

 

LINKS

If you use a link on this Website to take you to another site, your privacy will not be protected in accordance with this policy. You will need to check that websites own privacy statement. We make no representations as to the accuracy or any other aspect of information contained in other websites.

 

COOKIES

There are a variety of types of cookies and tracking technologies, which can be broadly divided into the following 4 categories:

Those that are strictly necessary – (e.g. cookies that enable you to move around our Sites);

Those that enhance the functionality of our Sites by storing your preferences (e.g. cookies that remember you when you return to our Sites);

Those that help to improve the performance of our Sites to provide you with a better user experience; and

Those used for advertising or tracking purposes.

For further information regarding these categories, please visit the International Chamber of Commerce UK Cookie Guide.

When you visit this website, we may send you a cookie. A cookie is a small file which is placed on your
computer or device, the different types of cookie that may be used are detailed below.

We may also track IP addresses, this is a number that can identify an Internet Service Provider and country location. It cannot provide personal information.

CONTROLLING THE USE OF COOKIES

You are not obliged to accept cookies and may modify your browser so that it will not accept cookies. The browser you use not only allows you to see the cookies that you have got but also allows you to control their use.

You can control them by allowing them, deleting them individually or deleting all of them. You can also set your browser to not accept cookies altogether. If this option is selected, you should be aware that many websites will not function properly or at all.

It may be possible to set your browser to not accept cookies and ask for your consent before each cookie is set on your device. This gives you control over what is set on your device, however has the drawback of slowing down your browsing experience.

There are different levels of control too. You are able to prevent just third party cookies being deployed, and some even allow you to block specific companies you do not wish to deploy a cookie, instead of selecting all companies.

 USEFUL INFORMATION ABOUT COOKIES

Further information about cookies can be found on the following website: www.allaboutcookies.org. Please note that we are not responsible for any of its content.

 

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. 

 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@sbri.co.uk

Sbri, Unit 3e Austin Park, Yeomans Road, Ringwood, BH243FG

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